Last updated: June 2026
Table of Contents
- Introduction and Data Controller
- Information We Collect
- How We Use Your Information
- Legal Basis for Processing
- Sharing of Personal Data
- Cookies and Tracking Technologies
- Data Retention
- Security of Your Personal Data
- Your Rights as a Data Subject
- Children's Privacy
- International Data Transfers
- Changes to This Privacy Policy
- Contact Us
1. Introduction and Data Controller
zk777 ("we", "us", "our") operates the online gaming and sports betting platform accessible at https://zk777.asia and through the zk777 Android APK application (collectively, the "Platform"). As the data controller, zk777 is responsible for deciding how and why your personal data is processed.
This Privacy Policy applies to all visitors, registered members, and users of the zk777 Platform, including Pakistani players accessing the service via desktop browser, mobile browser, or the Android application. By using the Platform you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.
2. Information We Collect
zk777 collects personal data in the following categories:
- Registration data: Full name, date of birth, Pakistani mobile number, email address, and a username chosen at the time of account creation.
- Identity verification data: Copies of your Computerised National Identity Card (CNIC), passport, or other government-issued identity documents submitted during Know Your Customer (KYC) verification.
- Financial data: JazzCash wallet numbers, Easypaisa account details, bank account numbers (HBL, UBL, Meezan Bank, Bank Alfalah, etc.), card details (Visa, Mastercard, UnionPay), and cryptocurrency wallet addresses (USDT TRC20) used for deposits and withdrawals.
- Transactional data: Deposit history, withdrawal history, bonus claims, bet placement records, game play history, and account balance movements.
- Technical data: IP address, device type, operating system, browser type and version, screen resolution, session duration, and login timestamps.
- Behavioural data: Pages visited on the Platform, games launched, betting patterns, and feature usage statistics collected via cookies and session tracking.
- Communications data: Records of your interactions with the zk777 customer support team, including live chat transcripts, email correspondence, and support ticket history.
3. How We Use Your Information
zk777 uses the personal data it collects for the following purposes:
- To create, verify, and maintain your zk777 account and authenticate your identity at login.
- To process deposits and withdrawals in PKR and other accepted currencies via JazzCash, Easypaisa, and other payment providers.
- To fulfil our legal obligations under applicable anti-money laundering (AML) and Know Your Customer (KYC) regulations, including age verification to enforce the 18+ requirement.
- To detect, investigate, and prevent fraud, account abuse, money laundering, and other prohibited conduct as described in our Terms & Conditions.
- To provide and improve the Platform, personalise your gaming experience, and deliver relevant promotions and bonuses to which you have opted in.
- To administer responsible gaming tools including deposit limits, loss limits, session timers, and self-exclusion, and to monitor for signs of problem gambling behaviour.
- To communicate with you regarding account activity, security alerts, platform updates, and promotional offers (where you have provided consent to marketing communications).
- To comply with applicable international gaming regulations and respond to requests from regulatory or law enforcement authorities.
4. Legal Basis for Processing
zk777 processes your personal data on the following legal grounds:
- Contractual necessity: Processing required to create and operate your account, process payments, and deliver the core services of the Platform.
- Legal obligation: Processing required to comply with AML, KYC, age verification, and other regulatory requirements applicable to online gaming operators.
- Legitimate interests: Processing for fraud prevention, platform security, abuse detection, and service improvement, where such interests do not override your fundamental rights.
- Consent: Processing for optional marketing communications and non-essential cookies, where you have provided explicit, freely given, and withdrawable consent.
5. Sharing of Personal Data
zk777 does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly for the purposes described in this Policy:
- Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, card network operators, and cryptocurrency exchange services, solely to process your financial transactions.
- Identity verification providers: Third-party KYC and AML compliance services used to verify your identity documents and screen against sanctions and watchlists.
- Game content providers: Software providers whose games are hosted on the Platform may receive anonymised session identifiers necessary to operate their games. These providers do not receive your full personal profile.
- Technology infrastructure providers: Cloud hosting, content delivery network (CDN), and cybersecurity services operating under strict data processing agreements with zk777.
- Regulatory and law enforcement authorities: Where zk777 is required by applicable law, court order, or regulatory instruction to disclose your data.
All third-party recipients are contractually required to handle your data in accordance with applicable data protection standards and to use it only for the specific purpose for which it was shared.
6. Cookies and Tracking Technologies
zk777 uses cookies and similar tracking technologies to operate and improve the Platform. The categories of cookies we use are:
- Strictly necessary cookies: Required for the Platform to function, including session management, login authentication, and security tokens. These cannot be disabled.
- Performance cookies: Collect anonymised data about how users interact with the Platform — which pages are visited most, where errors occur, and how long sessions last — to help us improve the user experience.
- Functional cookies: Remember your preferences, such as your preferred language setting, to personalise your experience on return visits.
- Marketing cookies: Used only where you have provided explicit consent to receive personalised promotional communications. You may withdraw this consent at any time from your account settings.
You can control non-essential cookies via your browser settings. Disabling certain cookies may limit the functionality of the Platform.
7. Data Retention
zk777 retains your personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to the following specific retention periods:
- Account and identity data is retained for the duration of your active account plus a minimum of five (5) years after account closure, as required by applicable AML regulations.
- Financial transaction records are retained for a minimum of five (5) years from the date of the transaction.
- Customer support communications are retained for three (3) years from the date of the interaction.
- Technical and behavioural data collected via cookies and session logs is retained for up to twenty-four (24) months.
Following the expiry of the applicable retention period, your personal data is securely deleted or anonymised.
8. Security of Your Personal Data
zk777 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
- Encrypted storage of passwords using industry-standard hashing algorithms. Your actual password is never stored in readable form.
- Two-factor authentication (2FA) available on all accounts to prevent unauthorised login.
- Access controls limiting employee access to personal data on a strict need-to-know basis.
- Regular security audits and penetration testing of the Platform infrastructure.
- Automated fraud monitoring and anomaly detection systems operating around the clock.
In the event of a personal data breach that poses a risk to your rights, zk777 will notify affected individuals and relevant authorities in accordance with applicable legal requirements.
9. Your Rights as a Data Subject
Subject to applicable law, you have the following rights in relation to your personal data held by zk777:
- Right of access: You may request a copy of the personal data zk777 holds about you.
- Right to rectification: You may request correction of inaccurate or incomplete personal data.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
- Right to restrict processing: You may request that zk777 limits the way your personal data is used in certain circumstances.
- Right to data portability: You may request a machine-readable copy of the personal data you have provided to zk777.
- Right to withdraw consent: Where processing is based on consent (e.g., marketing communications, non-essential cookies), you may withdraw consent at any time without affecting the lawfulness of prior processing.
- Right to object: You may object to processing based on legitimate interests where your individual circumstances justify doing so.
To exercise any of these rights, contact the zk777 support team via live chat or email. We will respond to verifiable requests within thirty (30) days.
10. Children's Privacy
The zk777 Platform is strictly intended for adults aged 18 years and above. zk777 does not knowingly collect, store, or process personal data from individuals under the age of 18. If we become aware that personal data has been submitted by or on behalf of a person under 18, we will immediately suspend the relevant account, delete the data, and — where applicable — report the matter to the appropriate authority.
Parents and guardians who have reason to believe that a minor has registered with or used the zk777 Platform should contact our support team immediately.
11. International Data Transfers
zk777 operates infrastructure across multiple jurisdictions. Your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, zk777 ensures that appropriate safeguards are in place — including data processing agreements with standard contractual clauses — to provide a level of data protection consistent with this Privacy Policy.
12. Changes to This Privacy Policy
zk777 reserves the right to update this Privacy Policy at any time. Where changes are material, we will provide notice via the Platform or to your registered email address prior to the changes taking effect. The "Last updated" date at the top of this document reflects the most recent revision. Your continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy.
13. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or the personal data zk777 holds about you, please contact our support team:
- Live Chat: Available 24/7 from within your zk777 account dashboard.
- Email: [email protected] (plain text — not a clickable link).